We're on a roll! The second iMotion Video"Producers Blog" case study for 2014 is out!
In today's episode, we break down a promotional video that was submitted to us by one of our Discount Video Production Club members.
Total cost for this resulted
in a $0.00 production price!
How is that?
Easy...
All members of our production club get a complimentary video production each month. They only pay (the discounted price) if they submit more than ONE video each month. As you'll see in the case study, we put the SAME amount of time and effort into our club member videos as we do non-club member (standard price) clients.
That said, this video had several challenges associated with it. Quite literally, the only thing that was supplied to us was a written script for a voice-over, five images (including a logo that we had to manipulate), and creative license to "do our best". That's it.
This is the script that was provided for us to work with:
It’s 2014 and the Fratta.com Shopping Spree is back ... and it’s bigger than ever!. . . . . . This year’s monthly draws will each be for a $1,000.00 gift certificate redeemable for your choice of Home Furnishing, Lighting, Moulding & Millwork or Home Décor. . . . . And the prizes aren’t the only thing getting bigger at Fratta, ....check out our selection. . . . with more Indoor and outdoor lighting. . . . more living room and dining room furniture, crown moulding and decorative millwork to choose from. Simply share your Fratta Fan Sign at Fratta.com to enter. . . then share with your friends for additional entries. There’s a new winner every month, so visit us soon at Fratta.com for contest details and entry information.
Fratta.com . . . . . "Proud to be Home"
So, have a look at our case study video above. We show the finished production...and we break it all down on how we did it in less than 7 minutes.
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2 Comments
mark
February 17, 2014hey there jason,
this was a great start in the educational process,
you mentioned that the example video here was not necessarily
designed as a lead gen video,
I think what would be usefull, is if you laid out the features that a good lead capture video would include
Jason Anderson
February 18, 2014Hey Mark! Thanks! Yeah, we plan on a doing a lot of these very short "case study" videos throughout the year. We'll definitely hit on that in an episode coming up soon. That's for sure.
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